Privacy

Ad parameters — UTM tags and the click id from the ad platform — are kept in your browser's session storage so that if you go on to the quiz, we can tell which advert brought you. They are cleared when you close the tab and they never leave your browser except as query parameters on links inside this site.

Aggregate page and conversion events are sent to our analytics tooling so we can see which sections produce quiz starts. We do not sell your data.

This site also runs the Meta pixel, so that the adverts we pay for can be measured and shown to people like you. It sets cookies in your browser and tells Meta which pages you opened here. Meta can match that to your account. Block it with your browser's tracking protection, or in your Meta ad settings.

Our server sends Meta a second copy of the same events, because the browser copy is often blocked. That copy carries your IP address, your browser type and the same page and event names. If you gave us an email address, it travels in that copy as an irreversible hash, never as the address itself. Browser tracking protection cannot stop the server copy. Email us and we will delete what we hold.

Anything you enter on the quiz, at checkout or on a call is used to deliver the service and to contact you about it. If you are in the UK or the EU you can ask us for a copy of it, or ask us to delete it, at the address in the footer.